How companies brainwash us

After reading and article called Products R Us: Are We 'Brandwashed'? by the NPR staff I got a better understanding on how companies use marketing and advertisement in order to get us to consume their products. The article was about a guy named Martin Lindstrom who works in marketing and has even advised major corporations such as Disney and Proctor and Gamble. He wrote a book called Brandwashed, in the book he talks about how companies make products look more attractive and would use certain techniques in order to lure us in to their product. He says that companies start working to lure people at very young age. He said that and average American 3-year-old can recognize 100 brands, which to me is crazy. I can see what he is talking about, I remember as kid I would ask my teachers for a "Kleenex" when I would need to blow my nose and they would always tell me that was a brand not the actual name for a tissue. Lindstrom also talks about how Whole Foods Marketing is almost kind of a scam. He describes how the company arranges the store a certain way in order to make the produce seem a lot more attractive. They use specific display techniques such as employees cutting fresh flowers when you enter the store. He also focuses on how many of the boxes that hold produce say "Patty's Farm" but it actually isn't a farm. Patty's Farm is just a logo that was designed by a company in New York y in order to make us feel that it was actually grown in Patty's Farm. To me this stuff is mind blowing because it is so true. Its crazy how companies draw you in to their products and make you feel like you need them just because of some advertisement.